Finding new clients is important for all businesses, big or small. In order to grow your solo business, you need to grow your client base.

Large companies don’t just do this by aggressively pushing their high-value products or services to their target market. They start with a clearly defined strategy, and you should too.

A comprehensive client strategy includes the entire journey a person takes with your brand, from initially connecting with it – through retaining them as a lifelong brand advocate.

Here are the important points to consider when creating your plan:

1. Your ideal client. You should identify exactly who most benefits from your products and services. Include the need your product fulfills or problem it solves and how.

2. Goals. Your goal should be the revenue and buying pattern you hope to get from each client.

3. Marketing channels. Identify where you will find new clients and how you will use each channel.

4. Metrics for measuring success. You’ll need a system in place for measuring your results so you can tweak your strategy as needed.

The most basic consideration is to know your client well. If you have defined your client avatar, you’ll be able to better meet their needs and reach them where they are, with a message that will resonate.

Another consideration is budget. Although you don’t have to spend much at all, you might allocate funds for things like paid advertising or marketing research as part of your plan.  You might find it worthwhile hiring someone to create posts for you.

Your strategy will not only help you as you grow, but also give your small business credence and credibility.  As your business evolves, your strategy will as well.