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Structure, and Winging It!
Creating The Business Of Your Dreams
Giving Up and Giving Into Structure
For Women Ready To Elevate Their Business & Their Brand!
Hey there Solopreneur!
Let me share a story!
If you are a wing-it kind of a girl, I can relate!
I always fought against structure and conformity. I think it’s because I never felt like I fit into society’s idea of what I was ‘supposed to think’ and how I was supposed to learn. Structure for me was suffocating.
Doing It My Way
When I started my business I was excited about being in complete control of my ideas, thoughts, creativity… my time and how I was going to run my business. So I did things ‘my’ way.
Learning Curves
Here I am, 12+ years in and for a variety of reasons I had plenty of struggles the first few years. Learning curves, my Mum’s dementia and me being her caregiver then moving her into a LTC home then as POA having to deal with her living estate. Then my sister’s illness… and splitting with my husband. Life stuff.
There was the business stuff, of course. Who do you want to ‘be’? What do you want to do? How do you want to do it? How do you start? Who do I want to work with? How do you find clients…? One million and one questions, right?
Evolution
As my business, and I evolved, it eventually became easier for me to find the systems I needed to run my business. I knew who I wanted to serve and how (my niches), that was easy for me.
What I struggled with was explaining how I could help my clients, especially as what I do is rather bespoke.
Structure
The best thing I ever did was create some structure around what I do. Because I did it my way, it ended up helping me and instead of suffocating, it created a lot of freedom, and isn’t that the reason most of us become self-employed?
Now it is much easier for me to talk about what I do and how I can help my clients! *Hint, for me this was creating pillars (more on that in the next blog).
As a business and brand coach and mentor for women who are struggling to create their own dream business, I get the greatest joy in helping them with the same struggles I faced years ago.
Questions
· Who do you want to BE in your business?
· What services do you think you want to offer?
· Who do you want to serve?
· What will your brand feel, look and sound like?
· How will you go about setting up your business?
· What minimum systems should you have in place?
· Etc…
Each one of us is unique. Most industries are not.
How do YOU stand out in your chosen industry? The answer can be simple and extremely complex. There is absolutely no cookie-cutter answer, no one-size fits all template you can use.
What you will likely find is a lot of walls with remnants of all the spaghetti thrown against them, trying to find what works… what sticks!
Sorting it all out will make All the Difference!
If any of these challenges feels familiar, then please feel free to send me a message (Click Here) or book a 15 minute discovery call (Click Here).
💫 I love working with women who have the dream and the desire and know they are meant to do more with their lives ✨
With love, light, and endless possibilities 💛 🔆
Let me know if you are interested in chatting. We can schedule time to connect via Zoom, WhatsApp or Voxer.
Crafting Your Story: A Guide for Entrepreneurs
Creating The Business Of Your Dreams
Your Brand Your Story
For Women Ready To Elevate Their Business & Their Brand!
Hi Lovely Soul!
Writing Your Story
I learned early on that the best way for me to authentically connect with ‘my people’ is to tell my story and share my journey.
In my experience, to attract people who will resonate best with you, simply be honest and open and let your personality shine.
The Origin of Your Journey:
Picture that pivotal moment when your entrepreneurial journey began. What sparked your passion for your business? Was it a personal epiphany, a career shift, or maybe a lifelong dream finally taking flight? Share the backstory that brought you to this point, the motivation behind your entrepreneurial spirit.
Experiences That Shaped Your Path:
Life’s journey is woven with experiences and exceptional moments – some joyful, some challenging, but all essential in shaping who we are. Reflect on the key moments and milestones that have influenced your decisions and directed the course of your business. From career milestones to personal growth moments, each experience has played a role in sculpting your entrepreneurial path.
Lessons Learned, Wisdom Earned:
They say that every setback is a setup for a comeback, and every challenge is an opportunity for growth. What invaluable lessons have you learned along the way? Whether it’s resilience in the face of adversity, adaptability in navigating change, or the importance of staying true to your values, share the wisdom gained from these experiences. Your insights can inspire and empower others on their own paths to success.
The Spark of Inspiration:
Behind every successful entrepreneur is a source of inspiration – a guiding light that illuminates the path ahead. Who or what inspired you to embark on this journey? Whether it’s a mentor’s guidance, a role model’s example, or a personal passion, honour the sources of inspiration that have fuelled your entrepreneurial fire. Pay homage to those who have paved the way and ignited your entrepreneurial spirit.
The Heart of Your Mission:
At the core of all successful businesses lies a compelling mission – a driving force that propels you forward and gives meaning to your work. What is the heart and soul of your mission? Whether it’s a desire to make a positive impact, a commitment to serving others, or a passion to create lasting change, articulate the purpose that fuels your passion and propels your business forward. Your mission is what sets you apart and gives your brand its unique voice and vision.
Craft your brand’s story with authenticity, passion, and purpose.
💫 Your story is your superpower – wield it wisely and watch as it captivates hearts, inspires minds, and propels your business to new heights! ✨
With love, light, and endless possibilities 💛 🔆
Let me know if you are interested in chatting. We can schedule time to connect via Zoom, WhatsApp or Voxer.
Redefining, Minimizing, and Realigning
Creating The Business Of Your Dreams
Change Is Important
For Women Ready To Elevate Their Business & Their Brand!
Hey there, Beautiful Soul!
Embracing a New Stage in My Intuitive Coaching Practice
Change is in the air, and I’m really excited to share some heartfelt reflections and exciting updates about the evolution of my coaching business.
If you’ve read my recent newsletter, you’ll know that I’ve been on a journey of introspection, reevaluation, and realignment with my soul’s purpose and vision. Today, I want to delve a little deeper into these shifts and share with you the essence of what’s to come.
Redefining Soul-Aligned, Intuitively-Led Business Coaching
At the heart of my coaching practice has always been a commitment to soul-aligned growth and transformation. But what does soul-aligned business coaching truly mean? For me, it transcends mere strategy and success metrics. It’s a journey towards fostering an earnest connection with our inner wisdom, core values, and authentic essence. It’s about shaping businesses that resonate with our deepest aspirations, passions, and purpose, ensuring they flourish both financially and spiritually.
Minimizing for Clarity and Focus
In today’s fast-paced world, clarity and focus have become more essential than ever. That’s why I’ve decided to minimize certain aspects of my coaching practice. By simplifying offerings, streamlining processes, and letting go of anything that no longer resonates with the intrinsic nature of my coaching business, I can devote my energy, time, and attention to what truly matters most – supporting you on your unique journey of growth and transformation. Learn More : Work With Me
Introducing Voxer: A New Way to Connect and Thrive
One of the most exciting updates I want to share with you is the incorporation of Voxer as a primary communication tool in my coaching practice. Voxer offers a unique and intimate platform for ongoing conversations, support, and guidance. It allows us to connect in real-time, share insights, celebrate victories, and navigate challenges together in a way that feels authentic, personal, and deeply connected.
By integrating Voxer into the heart of my coaching methodology, I am confident we can foster a powerful, impressive, and deeply enriching coaching experience that embraces the fluidity and spontaneity inherent in the journey together.
Join Me on This Exciting New Adventure
Embarking on this exciting new chapter, I want to share my heartfelt gratitude to each of you who has contributed to this journey. Your trust, unwavering support, and eagerness to embrace growth continuously inspires me.
If you think you might be ready to dive deeper, reconnect with your true purpose, and redefine success on your unique terms, I invite you to accompany me in this next chapter. Together, let’s create businesses that thrive and resonate deeply with our souls, making a greater impact in our worlds.
With love, light, and endless possibilities 💛 🔆
Let me know if you are interested in chatting. We can schedule time to connect via Zoom, WhatsApp or Voxer.
Your Business & Brand Growth
Creating The Business Of Your Dreams
Strategies For Solopreneurs
For Women Ready To Elevate Their Business & Their Brand!
Hey there, Solopreneur!
Running a one-person show can be both exciting and a tad overwhelming, right? But fear not! With a sprinkle of strategy and a dash of creativity, you can grow your solo business and brand in style. Let’s dive into some fun and light-hearted ways to make your business shine.
Why You Need a Growth Strategy (No, Really!)
Okay, let’s get real for a sec. A growth strategy isn’t just a fancy term thrown around in business textbooks. It’s your game plan for success! Think of it as your trusty GPS guiding you through the winding roads of entrepreneurship, helping you avoid potholes and take scenic detours along the way.
The Recipe for Solo Business Success
1. Rock Your Personal Brand: You’re the face, the voice, the heart and soul of your business! Show off your unique flair and expertise. Share fun tidbits about your journey, sprinkle in some behind-the-scenes glimpses, and let your personality shine through. After all, people love doing business with people, not faceless corporations.
2. Know Your Tribe: Who are the awesome folks you’re serving? Dive deep into understanding their quirks, needs, and desires. Tailor your offerings to make them go “Wow, they totally get me!” And remember, it’s better to be the go-to guru for a specific group than a jack-of-all-trades for everyone.
3. Digital Delights: Let’s get digital, digital! Build a killer online presence with a snazzy website, share-worthy content, and social media antics that’ll make your audience hit that ‘follow’ button faster than you can say “Hashtag Awesome!”
4. Spread the Love: Treat your customers like VIPs. Shower them with love, offer stellar service, and create experiences they’ll rave about. Happy customers = brand ambassadors cheering for you from the rooftops (or at least from their social media profiles).
5. Stay Curious and Flexible: The business world is ever-changing, like a game of Whack-a-Mole on fast-forward. Stay curious, keep learning, and be ready to adapt and pivot like a pro. Embrace the twists and turns, and remember, every challenge is just a plot twist in your entrepreneurial adventure.
Let’s Get Growing: Actionable Steps for Your Solo Business
1. Dream Big, Start Small: Set some groovy goals for your business journey. Break ’em down into bite-sized chunks, and celebrate every win, big or small. Keep your goals front and centre to stay motivated and on track.
2. Be Resourceful: You might be flying solo, but you’re mighty! Make the most of your time, energy, and budget. Focus on what brings the most bang for your buck (or should we say, the most sparkle for your dime?).
3. Check Your Stats (But Keep It Fun!): Keep an eye on the numbers, but don’t get bogged down in the nitty-gritty. Use cool tools to track your progress, and celebrate your wins with a little happy dance (or a fancy coffee – you’ve earned it!).
4. Find Your Tribe, Build Your Squad: Connect with fellow entrepreneurs, mentors, and fans who cheer you on. Join fun groups, attend cool events (virtual or in-person), and share laughs, tips, and high-fives along the way.
Wrapping It Up: Your Solo Success Story
So, there you have it, rockstar! Growing a solo business is a wild ride, but with a sprinkle of strategy, a dash of creativity, and a whole lot of passion, you can make it a fun and fabulous adventure. Remember to enjoy the journey, embrace the ups and downs, and keep shining your unique light in the world of entrepreneurship.
Cheers to your solo success story! 🚀🌟
Let me know if you are interested in chatting. We can schedule time to connect via Zoom, WhatsApp or Voxer.
Know Your Ideal Client!
Creating The Business Of Your Dreams
Keys To KYC
For Women Ready To Elevate Their Business & Their Brand!
Show your potential client why your proposal is worth the hassle.
KNOW YOUR CLIENT
Why do I think it is extremely important to Know Your Client (KYC)?
Not only do you need to know and understand your client in order to be able to market to them (and I really do think this is very important), but you also need to understand who they are, how they think and what they need.
Know their objections and have answers for every question and concern!
Most business owners will automatically throw up objection to a new proposal. In some cases it is just a reflex. They’ll say no before they say yes. In other cases, they are simply testing you. In any case, you need to be prepared explain, in detail, what you can do for their business. Tell them why they need you… and how you are the right person to work with.
How can you do that if you don’t know who they are and what their business mission is. Do some research – do your homework!
“Put yourself in your client’s place”.
RESEARCH
Get to know the person who runs the business you would like to work with. Who is that person, or group of people? Besides learning what they sell, coach, offer… find out what their core values are. Google is your best friend. Do some digging!
MARKETING
The most successful businesses understand their client’s mentality. How do you do this?
The key here is knowing your client, inside and out. Do Your Research!
Zero in on your target audience and your marketing will become very clear and then it will suddenly become easy to do!
Learn everything you can about them; what makes them tick, their pain points, how they measure their success.
Whether it’s simply knowing what colours appeal to them, or knowing what ‘turns them off’, you will make your life easier if you can figure this stuff out before you put it out there.
CONSISTENCY IS KEY IN MARKETING.
For example, it’s important to be consistent with the language you use on your website, in social media and in all your marketing.
You need to decide what you are going to sound like in all your communication. Knowing your client will help you to discover your voice.
For example, if he or she is an older professional, you might be less inclined to use a lot of slang terms or even a few curse words. That being said, if you are talking to a hip young audience who aren’t offended by the occasional curse word, then you should consider speaking like they do.
Now that I’ve said that, I believe it’s important to sound like yourself. If you are the ‘rockstar chic’ type, then is your ideal client going to be an serious, middle-aged business man? Not likely. So, why would you go after this client?
Knowing who you are before you figure out who your ideal client is and you’ll come to your ‘sweet spot’. Where yin meets yang. Where you are going come together with the person you can help the most!
Do you know who your ideal client is?
Before you do anything with your business, take that pre-branding journey of discovery.
Let me know if you are interested in chatting. We can schedule time to connect via Zoom, WhatsApp or Voxer.
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